Consumer Engagement

Walmart Connect is the conduit for all brand advertising on Walmart-owned and external sites, as well as for brand placements during live streaming through Walmart Live.

The sweepstakes at Canadian retailer Sobeys and its Safeway banner awards points for the Scene+ loyalty program.

The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.

P2PI curates need-to-know retail media intel, terms and definitions.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.

The Kitchener, Ontario, station is the first of 200 planned conversions.

The Asian grocery chain based in Canada will open its third U.S. store in 2025, and it'll include a Chinese crepe station and a dim sum and street food section.

We will again host our curated, cross-Atlantic event in London to help brands and retailers navigate the complicated, rapidly shifting retail media arena.

Firstmovr's Chris Perry looks at the latest BevAlc outlook and growth forecast while diving into how e-commerce requires intentional design of levers around omnichannel category management growth objectives to drive meaningful incrementality.