Dec. 3 Learning Lab: The Growing Importance of Product Relevance in Retail Media
For many years, retailers such as Amazon and Walmart have relied on product relevance as one of the top ways to determine which products to serve in search results — for both organic listings and for those featured in the paid grid. Now, with the emergence of AI search, the largest online retailers are again leaning into product relevance as a key determinant in defining which products will win the race to the top.
Path to Purchase Institute members can explore this topic in-depth during our next Learning Lab, titled "The Growing Importance of Product Relevance in Retail Media," on Tuesday, Dec. 3, from 2-3 p.m. ET.
The 60-minute interactive webinar will be hosted by P2PI senior editor Cyndi Loza and led by Amanda Wolff, board member and contributor of Firstmovr, and chief revenue officer of BevAlc data and insights partner, Jenda.
Wolff will explore:
How product relevance impacts key retail media metrics, helping brands and retailers understand its role in optimizing ad performance.
The impact of AI on retail search and strategies for success.
How relevance is fueling emerging technologies in the retail search landscape.