CVS, Ahold Delhaize to Share In-Store, Omnichannel Retail Media Strategies at RMS 2025
The Path to Purchase Institute has added more can't-miss sessions to its Retail Media Summit lineup, with content focused on in-store retail media and integrated, omnichannel strategies.
RMS — which takes place May 6-8 in Rosemont, Illinois — is the leading event for retail media, drawing more than 700 attendees for insightful presentations, reviewing strategies and unmatched networking opportunities. The annual event has sold out every year since launching in 2022.
Designed to elevate CPG brands and retailers navigating the ever-changing landscape, the content covers the latest trends, challenges and innovations shaping the future of retail media. Some recent session additions include:
Best-in-Class In-Store Retail Media Strategies for Today and Tomorrow
Join CVS Health’s retail media network, CVS Media Exchange (CMX), as well as leaders from Freeosk and Stingray as they explore emerging innovations and best practices for engaging shoppers at the point of purchase with in-store retail media. The panel will discuss measuring and attributing in-store tactics, driving incremental sales and improving the shopper experience.
Moderated by Charlie Menchaca, managing editor, P2PI, the panel features:
- Gretchen Reisner, lead director, client insights and strategy, CMX
- Matt Eichorn, CEO, co-founder, Freeosk
- Chris Ryan, VP, sales, Stingray
Leaving the Comfort Zone: From Siloed Solutions to Integrated Strategies
In today’s complex retail media ecosystem, brands are bombarded with tactics that play a role in influencing purchase decisions. Advertisers are faced with the complex challenge to create a seamless blend of omnichannel strategies that result in actionable and measurable impact.
Join industry experts from Vibenomics, Ahold Delhaize USA and Henkel North America as they navigate how to incorporate the evolving selection of on-site, off-site and in-store solutions to create connected shopping experiences. This conversation will offer marketers solid solutions for efficient and effective media planning at their organization.
The speakers include:
- Bernadette Van Osdal, VP, sales, AD Retail Media, Ahold Delhaize USA
- Adam Stave, founder and CEO, Swish Brand Experiences
- Keith Peiffer, regional business manager, Henkel
- Steve Triplett, SVP, advertising sales, Vibenomics, a Mood Media Company
In-Store Media – Raising the Bar in 2025
As in-store media enters the hyper-growth phase, it’s critical to have a holistic understanding of the experience and business model evolution that are fundamentally changing the way brands and retailers view and monetize in-store.
In this session, Chris Riegel, CEO, Stratacache, will share examples of the global growth and change in impression models, how conversion data is triggering a migration from CP/M (cost per mille) to CP/C (cost per conversion) metrics and how shopper loyalty programs have become the new cookies of retail media.
Explore the rapid innovation happening in multiple in-store retail media sectors, and gain insight on how wins and losses from around the world can shape your in-store strategy.
Learn more about RMS and register now. To take advantage of exclusive savings, book your hotel before April 22.
