Andrea Leigh Joins Retail Media Summit Keynote Lineup to Explore Disruptive Shopper Trends
The Path to Purchase Institute has revealed the fifth and final keynote speaker to take the stage next month at Retail Media Summit: Andrea K. Leigh, founder and CEO of Allume Group.
The shopper’s journey has never been more fragmented — or more rife with opportunity. In this keynote address, Leigh will unpack three major consumer trends disrupting how people discover and buy products:
- The rise of AI-powered shopping
- Growing demand for affordability in a tariff-shaped world
- Content as an engine for commerce
Attendees will learn what these shifts mean for brands, retailers and the future of retail media — and how to respond with agility, creativity and relevance.
Leigh will take the stage on May 8 at 8:35 a.m. CT for her general session titled “Disrupted Paths, New Possibilities: 3 Shopper Shifts Reshaping Retail Media.”
Other keynoters include 7-Eleven's CMO Marissa Jarratt and Marketing VP Mario Mijares, as well as Kellanova Chief Growth Officer Charisse Hughes, Albertsons' Chief Marketer Sean Barrett, and Craig Dubitsky — the creative mind behind Happy Products, Hello Products, EOS and Method.
About RMS
Retail Media Summit will take place at the Hyatt Regency O'Hare Chicago in Rosemont, Illinois, May 6-8. It is the leading event for retail media, drawing more than 700 attendees for insightful presentations, reviewing strategies and unmatched networking opportunities. The event has sold out every year since it was launched in 2022.
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