Consumer Engagement

Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.

​​​​​​​Former Disney Channel star Ashley Tisdale brings line of beauty and personal care products to stores and Target.com.

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

The Shopmium app leverages proprietary technology to increase brand trial/loyalty and facilitate measurable online and offline shopper interactions.

Research details how Hispanic consumers behave collectively and across acculturation levels and age cohorts.

The regional grocer’s new white-label portal helps brands reach shoppers in-store, out-of-store and online.

Rolling out in more than 2,400 stores, Walmart’s Netflix Hub offers shoppers a lower-priced streaming gift card and exclusive products inspired by popular TV shows and films.

The retailer has rolled out Apple at Target shops at more than 150 locations nationwide and launched free trials of Apple Fitness+ to loyalty members.

Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."

The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.