Consumer Engagement

Revolution Beauty London in August launched a limited-edition collection based on Paramount Pictures’ 1995 teen comedy "Clueless" with Target as its exclusive brick-and-mortar U.S. retailer. 

The retailer will open two 75,000-90,000-square-foot Meijer Grocery stores in southeastern Michigan.

Six campaigns won OmniShopper Awards in five "Digital" categories.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Technology winners Chelsea Carroll, Risa Crandall, Joy Jentes and Nadya Kohl.

Profiles of Mentorship winners Abby Beaston, Margaux Logan, Anne Louise Marquis, Jennifer Mason, Bev Sampson and Laura Wallace.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Profiles of Industry Impact winners Melissa Baldwin, Jennifer Fowler, Beth Ann Kaminkow, Amy Lanzi, Jessamine McLellan, Allisha Watkins and Yolanda Angulo.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.