Consumer Engagement

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.

Ulta Beauty’s new layout showcases brands as well as categories, while also emphasizing service offerings.

Kroger has united fellow sponsors of the International Chili Society’s World Championship Chili Cook-off for a “Chili Your Way” campaign.

The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.

Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Retailer's 84.51° data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout.

The point-of-decision media company added Instacart alum Andrey Vinogradsky to prepare for retail expansion in 2023.