ReVive Embarks on Pop-Up Tour With Neiman Marcus

Luxury skincare brand ReVive in February set out on a U.S. pop-up shop tour with longtime retail partner Neiman Marcus. The tour will educate consumers on the science behind the brand and how ReVive helps “Give New Life to Skin” with their signature bio-renewal technology, a strategy inspired by proteins that are naturally produced by the body, according to a media release.

At each of the tour's stops, guests can try sample the brand’s formulas through an immersive in-person experience targeted at Neiman Marcus consumers. ReVive will offer three mini-services focused on the face, neck and eyes as well as individual consultations.

“The customer is definitely back in-store; we saw that last year,” Elana Drell Szyfer, ReVive CEO, exclusively told WWD, which noted that the pop-up tour strategy also reflects ReVive’s reported 250% increased investment on in-store events and merchandising from last year. “People are also looking for experiences and services.”

The tour kicked off at the end of February and continues through July, with stops in four key Neiman Marcus markets:

• Feb. 27-March 12 in Houston.
• March 20-April 2 in Dallas.
• April 17-30 in Palo Alto, California.
• June 10-July 2 in Newport Beach, California.

"While today ReVive has several distribution partners globally, we look to Neiman Marcus to deliver exceptional in-store experiences and unique offerings,” Drell Szyfer said in the release. “The Neiman Marcus and ReVive customer has an expectation of a high level of personalized services, product education and knowledge. We are thrilled to partner to bring ReVive's first-ever fully immersive experience complete with mini-services, individualized consultations and brand and technology education, to our customer in some of our largest and longstanding regional locations."

In 1997, the year ReVive entered the market, Neiman Marcus became the skincare brand’s first distribution partner with the launch of its popular moisturizing renewal cream. Since then, the retailer and ReVive have partnered together to offer consumers a wide assortment of skincare products, which spans seven collections — Renewal, Intensite, Fermitif, Perfectif, Superieur, Sensitif and Peau.

ReVive was developed by Dr. Gregory Bays Brown, a plastic and reconstructive surgeon. The brand is owned by Gurwitch Products, a Houston-based subsidiary of Japanese beauty giant Shiseido that produces and markets cosmetics and skincare products under two brands: ReVive and Laura Mercier Cosmetics.

ReVive is sold on ReviveSkincare.com, at select specialty stores and through luxury online retailers in the U.S., U.K. and other global markets including Spain, Italy and China.