Consumer Engagement

Path to Purchase Institute members have access to continually updated profiles covering all aspects of the top retailers in the U.S. Here’s a sampling of the latest updates, from headline makers to trends to intriguing intel.

The latest edition of Pinterest Academy offers interactive courses designed to help advertisers engage and inspire their target audiences on the platform.

Target partnered with San Francisco-based illustrator Christina Tan to roll out a collection of products celebrating the Lunar New Year.

Consumers turn to grocery stores and Walmart for the February holiday, according to data from Breaktime Media.

A consumer survey from Slickdeals indicates that American parents tend to save money shopping solo, though bringing their kids along can offer a learning and bonding experience.

The retailer's buyers will hear pitches from suppliers that are majority-owned by individuals who are disadvantaged, disabled, military veterans, LGBTQ+, minorities or women.

Shoppers have flocked back to stores, but a majority have switched retailers to save money, according to a recent survey.

A new line of products from Salon Perfect’s Sliick is enjoying prominent placement on an endcap in Walmart's beauty section.

Executives from Bosch, Great Northern InStore and Home Depot discuss their latest innovations in-store and online, current trends and how they are evolving to meet consumer needs.

Research from Mitto finds that spending millions on a Super Bowl ad may increase overall brand awareness, but it's less likely to elicit a response from a consumer, particularly women.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.