Consumer Engagement

DTC brand Olive & June launched at 2,500 Walmart stores in January, giving the mass merchant the largest assortment of the brand's press-on nail SKUs outside of OliveandJune.com.

Last week's retail news included fulfillment developments from several retailers as well as a handful of reports on year-end financial results.

The tequila brand helped consumers celebrate National Margarita Day with a personalized margarita generator and sweepstakes to see singer Becky G perform.

Chicory's annual survey asks about order frequency, average basket value, retailer preferences, cart composition, shopping challenges and more.

The cosmetics brand leveraged the Dec. 16 release of 20th Century Studios’ "Avatar: The Way of Water" by launching a limited-edition cosmetics collection inspired by the film.

TikTok is leaning into e-commerce and testing more shopping features in the U.S., while Instagram continues to pull back livestreaming tools.

The Independent Grocers Alliance has entered into a marketing agreement with Ideal by Design House to provide an on- and off-platform network.

Target has become the exclusive brick-and-mortar retailer of Lume, a direct-to-consumer deodorant product marketed for use on any part of the body.

Petco doubles down on the retail partnership by expanding its presence inside the Canadian lifestyle retailer’s stores.

Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved.

The retailer expanded its partnership with the direct-to-consumer haircare brand by rolling out an exclusive line of styling products in January.

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.