Path to Purchase Institute members can access regularly updated profiles covering all aspects of the top retailers in the U.S. Below is a sampling of the latest updates. Members can click the links for more information on each topic.
The retailer's Member Access Platform's new intelligent retargeting functionality helps advertisers improve their efforts by better differentiating between the shopper who is still browsing and the one who already hit "pay."
The retailer is leveraging artificial intelligence and machine learning to better personalize omnichannel experiences for shoppers.
Pause and Regroup
Best Buy plans to shutter some large-format stores, and Amazon is saying no to growing its Amazon Go and Fresh stores. Both retailers are instead focusing on other formats.
Lowe's leadership shared many changes that are afoot, including among its merchandising strategy and collaborative alliances.
Instacart is one of the first retailers planning to tap Open AI, creator of ChatGPT, to launch an Ask Instacart feature that will take data and turn the shopping experience into dialogue.