Consumer Engagement

Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.

The return of the limited-edition flavor coincided with lunar events and encouraged consumer engagement.

Swiftly will power Merchants Distributors' web, digital circular and off-site digital circular amplification.

Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.

The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation.

The specialty grocer is advancing customer engagement, technology, foraging, real estate and supply chain initiatives.

Retailer introduces Scintilla In-Store platform for real-time inventory visibility.

New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.

Industry leaders discussed the state of shoppers and how to partner for success. Explore key themes and highlights from the event.