Consumer Engagement

Here are three strategies for OTC brands to craft a shopper-first approach, writes Sharon Glass of InMarket.

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

The move is designed to strengthen personalized marketing campaigns and sharpen forecasting and planning.

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

Imagine explores personalized AI, immersive brand takeovers and other innovations in consumer engagement.

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand.