Consumer Engagement

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand.

The retailer's updated AI tool enhances search, personalization and product discovery across all banner apps.

New shoppable ad feature allows CPG marketers to guide users to multiple retailers.

Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Here's a snapshot of an industry leader from the P2PI member community.

The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.

The shop-in-shops focus on Ontario wineries and include limited edition options.