Consumer Engagement

Here are actionable takeaways for brands to drive sales in a dynamic environment.

The mobile-first circular now features video, animation and recipe content.

What's important to Gen Z in wellness and beauty, and how can brands effectively connect with them? Retailer, brand and marketing professionals weigh in.

Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. 

The Latino-focused grocer is rolling out bilingual media touchpoints at 15 California stores this summer.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

The flagship store combines traditional grocery with culinary services, wide aisles and a forthcoming food hall.

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores.