Consumer Engagement

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

The parent company of Canadian grocer Sobeys also plans to continue investing in data, e-commerce and owned brands.

One campaign won an OmniShopper Award in the "Packaging" category.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

Coca-Cola Co. and Mondelez International’s Oreo declared themselves “Besties” in August as they launched a limited-edition Oreo-flavored Coke Zero Sugar and a Coca-Cola-flavored Oreo cookie in a bid to reach Gen Z shoppers who enjoy surprising flavors.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

The U.K. retailer is bringing a new concept to select Waitrose grocery stores, and the first Caffe Nero to a John Lewis location.