Consumer Engagement

Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Here's a snapshot of an industry leader from the P2PI member community.

The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format.

The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement.

The shop-in-shops focus on Ontario wineries and include limited edition options.

In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

Back-to-school shopping this year is a moment of emotional significance combined with stress. Brands that recognize this deeper purpose can build lasting loyalty.

Here are three strategies brands are using in uncertain economic times to stay competitive and culturally relevant.