The specialty retailer is an early adopter of an integration between omnichannel ad company Clinch and data collaboration platform LiveRamp that brings another layer of insights to campaigns that are tied to an offline action.
The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.
Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.
Retailer and CPG brand panelists discuss their biggest wins with consumers and lessons learned in 2023 and predictions and emerging solutions for the year ahead.
