2024 Shopper Marketing Guide to Offline Marketing

Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life, when they’re not physically at stores like Target, Walmart, Whole Foods, Kroger, Costco, 7-Eleven and Sephora. We’ve analyzed more than 100,000 offline marketing opportunities at gyms, colleges, family events and more to track the in real life (IRL) behaviors of your target audiences. By leveraging device ID tracking and shopping behaviors while geofencing all of our listings, we’re able to share the likelihood of finding your shoppers at these in-real-life locations to help inform where to spend your offline marketing dollars.