Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste
The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.
![p2pi logo](https://assets1.p2pi.com/inline-images/P2PI_Logo-header.png)
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
-
JOIN P2PI
Contact us for membership options and pricing