IGA to Answer Burning Question: Is Retail Media an Outstanding Experience or Sensory Overload?

Retail media can create new growth for both retailers and manufacturers, but in the race to grow, retail media networks may be forgetting a key audience: the shopper.

Organizations that effectively build outstanding customer experiences and engage shoppers through retail media networks will come out ahead. Michael La Kier, vice president of brand development at the Independent Grocers Alliance (IGA), says this is easier said than done.

In a session at the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, La Kier will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement, leading to increased sales and growth for the industry.

During this session, titled “Retail Media: Outstanding Experience or Sensory Overload?” attendees will:

• See real-world examples of how retail media networks treat shoppers.
• Understand best practices for engaging shoppers in retail media (in-store and online).
• Learn a framework for better shopper engagement to make your retail media investment work harder.

Don’t miss this session on Thursday, Nov. 9, from 3:10-4:00 p.m.