West IGA

Violators used a QR code to link to the entry page and touted the sponsors: Coca-Cola Co., Clorox Co., Unilever, Mars Wrigley, Hershey Co. and Potatoes USA.

Walmart Canada helps promote a national sweepstakes from Unilever’s Hellmann’s ahead of Victoria Day.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The seven-store IGA grocer will replace a majority of its traditional shopping carts with AI-powered Caper Carts over the coming months.

At P2PI LIVE & Expo, IGA's VP of brand development will explore strategic approaches to retail media and how brands and retailers can deliver more shopper-centric engagement.

The offerings span ad technology, updates to the order management system, remote smart-cart management and changes to the white-label e-commerce solution. 

The Independent Grocers Alliance has entered into a marketing agreement with Ideal by Design House to provide an on- and off-platform network.