On Nov. 8, Target shared a slew of in-store images showcasing its festive holiday presence across departments in many large locations.
Some notable and unique elements this year include:
- A massive white teddy bear named Berry plopped in the seasonal department and near the home goods section. A sign next to Berry invites shoppers to “Join Berry in the fantastical forest,” and hug #BerryTheBear.
- Mini Berry teddy bears for purchase, merchandised in corrugated floorstands on wheels.
- A “Holiday Hall” merchandising shelves, stocking festive candles, nutcrackers and decor.
- A “Merry Cherry Chalet” hanging and merchandising festive sweaters and women's winter accessories.
- QR codes on standees depicting Berry the bear inviting shoppers to “build your Holiday wishlist,” directing shoppers to login to their Target account to start using the feature.