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target holidays in-store

Gallery: Target Goes All Out for the Holidays

See inside the mass merchant's seasonal section and how it's merchandising and decorating across departments.
jackie barba
target holidays in-store
target holidays in-store

On Nov. 8, Target shared a slew of in-store images showcasing its festive holiday presence across departments in many large locations. 

Some notable and unique elements this year include:

  • A massive white teddy bear named Berry plopped in the seasonal department and near the home goods section. A sign next to Berry invites shoppers to “Join Berry in the fantastical forest,” and hug #BerryTheBear.
  • Mini Berry teddy bears for purchase, merchandised in corrugated floorstands on wheels.
  • A “Holiday Hall” merchandising shelves, stocking festive candles, nutcrackers and decor. 
  • A “Merry Cherry Chalet” hanging and merchandising festive sweaters and women's winter accessories.
  • QR codes on standees depicting Berry the bear inviting shoppers to “build your Holiday wishlist,” directing shoppers to login to their Target account to start using the feature.
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