P2PI's retailer profiles are updated and added to regularly with promotional developments, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.
The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.
Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.