Target continued its strategy of pursuing trendy exclusive collections to drive trips by teaming up with New York-based lifestyle brand LoveShackFancy in July for a back-to-school line for tweens and teens.
P2PI's retailer profiles are updated regularly with AI news, retail media developments and more. Here is a sampling of recent profile additions. The changes are made biweekly.
The retailer is making sharper decisions about what earns space on its sales floor, reallocating room from legacy categories to faster-growing areas such as functional coffee, collectibles and wearable technology.
Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.