Eyes on the Aisles: FIFA World Cup 2026 A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament. Target Taps Into the Power of Social Media Big-box retailer launches two creator programs designed to turn inspiration into purchase. Target Celebrates Pokemon With Exclusive Collection, Campaign Content creators will engage with the retailer's followers, and in-store experiences will feature interactive elements. Tresemme's Latest Campaign Leverages 'Devil Wears Prada 2' Unilever positions the hair care brand as a luxury for consumers. Field Report: Dove Gives Target an Exclusive Bridgerton Line Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection. Target Reveals Multiyear Strategy for Growth The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development. Loblaw Integrates Its PC Express App Into ChatGPT Consumers can use the integration to curate shopping lists by need, occasion. Target Tests Roundel Ads Within ChatGPT Conversations The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms. Target Names New Merchandising, Operating Chiefs Amid Realignment The retailer appoints Cara Sylvester as chief merchandising officer and Lisa Roath as chief operating officer. Target's Beauty Department Gets a Makeover The retailer's new seasonal assortment includes new products and on-trend items, all designed to enhance discovery. 1 2 3 4 5 Next Last
