FSI Report: Nov. 9, 2008

J.M. Smucker Co. prepares consumers for the holiday dining table in a multi-page event in this week's FSIs.The manufacturer's Smucker's, Pillsbury, Crisco, Jif, Eagle Brand, Hungry Jack and PET are united in a cover FSI under the tagline, "Meals Together . . . Memories Forever." The company dangles a $15 credit for 1-800-flowers.com with purchase of $10 in participating SKUs to consumers who return a form in the FSI along with the necessary receipts.Other FSIs direct consumers online for recipes or to view the winner of Pillsbury's "Campaign for a Sweeter America" promotion. (See "FSI Report: July 27, 2008" in Related Articles.)In other FSI activity this week:Kraft Foods' Nabisco promotes an online instant-win game awarding one 42-inch flat-panel plasma HDTV daily for 59 days from Nov. 3 to Dec. 31. Players enter on-pack codes from Triscuit, Ritz and Wheat Thins SKUs. Additional prizes are 59 DVD home entertainment systems, 59 HD DVD players, 10,030 electronics gift cards of $50 and 10,207 holiday-themed paperback books. Kraft's Jell-O teams with Dole Food Co. for an FSI offering dessert recipes that will "Make Your Holidays Shine!" Irving Tissue's Scotties introduces a sweeps awarding artificial holiday decorations. Consumers enter online by submitting on-pack codes from Nov. 15 to Dec. 31. All entrants receive a 20% discount on orders from online florist FTD. 3M's Nexcare runs a "Face It You’re Fabulous" sweeps dangling a grand-prize trip to the Mall of America in Bloomington, MN, two $500 Mall gift cards and makeovers. Secondary prizes are 15 $100 gift cards to Mall retailers and 50 free cold-sore treatment products. Entry is online from Nov. 1 through March 31, 2009. Energizer offers collectible Kung Fu Panda trading cards in packages of Max batteries. The manufacturer also offers a $3 coupon (available online or at retail) toward the purchase of the DVD and two battery packages. The FSI also promotes a microsite featuring movie trailers, free downloads and an interactive game. The DreamWorks DVD rolled out Nov. 9. In retailer activity, CVS offered a $10 savings with purchase of the DVD and $15 in Energizer product. Johnson & Johnson's McNeil Consumer Healthcare offers a free 2009 "Feel Better" wall calendar containing $10 in coupons to consumers who submit a form within the FSI. A digital version of the calendar is available online. Among retailer overlays, Rite Aid awards the calendar to shoppers who buy two Tylenol SKUs. Campbell Soup Co. and Reckitt Benckiser reprise their seasonal partnership in an FSI recommending Campbell's Cream of Mushroom soup and French's French Fried Onions as ingredients in holiday staple green bean casserole. Co-branded pallet displays, SmartSource aisle violators and other P-O-P vehicles promote the alliance in stores. General Mills' Progresso promotes a taste challenge and money-back guarantee. Consumers are directed online for details and two additional coupons. Unilever's Promise SuperShots offers a free reusable grocery bag with purchase of two SKUs from Oct. 5 to Dec. 6. Shoppers mail in an online form with UPCs and receipts. Ferrero U.S.A. touts its $150,000 donation to hunger-relief organization Share Our Strength, and directs consumers to a website to learn how to support the organization. Sun-Maid Growers of California directs consumers online to receive a free recipe book. Rhodes International offers an instructional Cook'n with Rhodes DVD for $19.95 and promotes online recipes using its dinner rolls. Diamond Foods plugs its sponsorship of the Emerald Bowl college football game on Dec. 27 in San Francisco. Bel Brands USA recommends Kellogg Co.'s Keebler Toasted crackers as a companion for its Kaukauna spreadable cheese. Pinnacle Food Group pledges to donate up to $25,000 to anti-hunger organization Feeding America for each Duncan Hines coupon redeemed. General Electric repeats an FSI promoting its "What's Your Lighting Style?" sweeps. (See "FSI Report: Sept. 28, 2008" in Related Articles.)

FSI Report: Nov. 9, 2008

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