NBC Today Show weathermen Al Roker and Willard Scott are lending their likenesses to Kraft Foods and J.M. Smucker Co. for promotions featured in this week's FSIs.Roker headlines a "Coast to Coast Cook-Out" instant-win game and sweepstakes for Kraft offering a variety of prizes including a deluxe grill. Consumers visit kraftfoods.com through Aug. 31 to enter. Five grand-prize Weber grills will be awarded and instant-win prizes include 500 eight-piece grill sets and 1,500 copies of Al Roker's Big Bad Book of Barbecue. The campaign garnered a full-page feature in Rite Aid's June rebate catalog.Meanwhile, Scott is plugging a "Win a Birthday Bash of Your Dreams" contest for Smucker's. The grand-prize winner scores $5,000 for a party and a dream trip for four. The winner will be announced on The Today Show. To enter, consumers submit a photograph and description of their favorite birthday memory.Additional FSI-supported campaigns breaking this week include:Unilever's All detergent kicks off a "Small Chef, Big Mess Challenge" offering a $25,000 scholarship. To enter, consumers submit a photo of their child and their favorite messy recipe. Twenty-five semifinalists will be featured at all-laundry.com for the public to vote on. Five finalists will prepare their recipe in front of Food Network host Rachael Ray, who will pick the grand-prize winner. Four $5,000 runner-up scholarships will be awarded. Unilever Bestfoods' Wish-Bone kicks off a "Meal Makeover" instant-win game. Specially marked packages of Wish-Bone products will contain codes to enter at wish-bone.com. Thousands of prizes, such as patio sets, grills, magazine subscriptions, food processors and flatware sets, will be awarded throughout the promotion period, which ends in March 2005. With each product purchase, consumers also score one point. Earned points can be redeemed for prizes including salad containers, cutlery sets and cutting boards.Meanwhile, sister brand Hellmann's hosts a recipe contest offering a $100,000 grand prize. To enter, consumers make a dish using a Hellmann's recipe and submit a photograph of the dish at a picnic along with a short essay. Twenty-five finalists will be featured at Hellmanns.com for consumer voting. Kraft's Lunchables uses a full-page FSI to advertise an in-pack offer for Spider-Man 2 "spider-sense decoders." The Sony Pictures film opens June 30. LiDestri Foods' Santa Fe salsa hosts an "As Good as it Gets" instant-win game. Game pieces are found inside packaging. One winner will score $1 million. The game runs through Aug. 25.