FSI Report: Aug. 19, 2007

Campbell Soup Co. promotes its evergreen Labels for Education program through a multi-page event in this week's FSIs.The event dangles 200 bonus labels to shoppers who purchase 10 products and submit UPCs and order forms provided in the FSI. The offer runs through Nov. 30. Campbell also hosts a sweepstakes and instant-win game that awards a grand-prize "recess day" at the winner's school hosted by the Harlem Globetrotters, along with one million bonus labels. Instant-win prizes include 100 recess packs with gear and 1,000 sets of 100 labels. Entry is on a promotional web site through Jan. 31, 2008. Account-specific overlays include an offer at Ahold USA's Giant Carlisle for 100 bonus labels with purchase of 10 Campbell's products. In other FSI activity:Kellogg Co. offers a $10 rebate on the purchase of 10 cereal brands including Apple Jacks, Frosted Flakes and Rice Krispies. Rebate forms are provided in the FSI. The promotion ends Oct. 21. &nbspDel Monte Foods' Meow Mix hosts a sweeps awarding 1,600 weekly prizes including dinner and spa gift certificates, cookbooks and houseware, and five grand-prize trips to meet a "culinary celebrity" and $1,000 in spending money. Entry is on the brand's web site through Dec. 1. &nbspButterball LLC hosts a Thanksgiving-themed "Bring 'em Home for the Holidays" sweeps awarding six trips for four to a U.S. city of the winner's choice. Entry is on a promotional web site. The sweeps ends Oct. 27. &nbspKraft Foods' Planters kicks off the football tie-in season with a "Snack Bowl" themed FSI.&nbsp Mount Olive Pickle Co. hosts a contest that asks entrants to name the four Pickle Pak characters, with 25-word explanations of their choices. Winning entries will receive $7,500. Entry is on the company's web site through Dec. 31. &nbspGroupe Danone's Danimals hosts an instant-win game leveraging Walt Disney's High School Musical 2 to award a movie viewing party with appearances by two of the film's stars and a $10,000 scholarship. High School Musical 2 CDs will be awarded to 2,500 first-prize winners. Game pieces are provided in-pack. The game ends Nov. 30. The FSIs included co-equity overlays with Meijer, Stop & Shop and other retailers. &nbspBarbara's Bakery's Puffins hosts a sweeps awarding a grand-prize trip to Maine. Entry is on the company's web site through February 2008. &nbspClorox Co. offers a free canister of disinfecting wipes with purchase of participating Clorox-brand products.&nbspJ.M. Smucker Co. hosts a contest asking entrants to submit brief written, audio or video explanations explaining why Hungry Jack is a crowd pleaser. One grand-prize winner receives $15,000 for a year's worth of gas and groceries, and 10 runners-up receive $500. Submissions can be made via mail or the brand's web site through Dec. 9. &nbspIn other insert activity this week, Wal-Mart continued using Parade magazine as its own personal co-op mailer by running the following ads:a two-page spread for graphic T-shirts.&nbspa one-third-page ad promoting the chain's Itemized Receipt Program (which identifies products eligible for reimbursement via flexible spending healthcare accounts) that features the packaging of Procter & Gamble's Prilosec OTC.&nbspa full-page ad encouraging consumers to "take a ride to Wal-Mart" to purchase Vicks Early Defense Foaming Hand Sanitizer from P&G.&nbspa full-page ad touting Sam's Club as the source for "the best values on the brands that keep your home bright all year long." The ad features all P&G products: Tide, Charmin, Bounty, Cascade, Dawn, Pur and Folgers. &nbspa full-page ad promoting appliances from GE, Sharp, Emerson, Black & Decker, Haier and Bissell. Copy reads, "Great brands at low prices. We call that a 'win-win.'"

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