Sales of a variety of confectionery categories and nail products gained traction in April, fueled by seasonal trends as well as changes in consumer behavior driven at least in part by the COVID-19 pandemic.While gardening/lawn supplies and car accessories remained at the top of the list of category pacesetters from March into April, both nail products and several types of confectionery (\u0026quot;gummy \u0026amp; chewy,\u0026quot; \u0026quot;hard candy \u0026amp; lollipops\u0026quot; and \u0026quot;chocolate\u0026quot;) made significant advances during the latter month, according to Ibotta’s first-party, SKU-level receipt data reflecting purchases made in-store and online across all major U.S. retail channels. (Click here or on the attached file at right.)With confectionery being a common basket stuffer, an increase in sales requires little explanation amid Easter celebrations (and yes, eggs also made some gains). Brand marketers deployed both seasonal displays and those touting new innovations to vie for shopper attention. Click here to view in-store and digital confectionery images in the Vault.Nail care sales, similarly to hair removal products (see last month\u0026#039;s category winners), can also be expected to rise with the onset of warmer weather that often brings with it open-toed footwear. Nail trends spotted in the aisles this season include clean and cruelty-free formulas as well as neon colors corresponding to apparel trends seen on runways.At Target, Wella\u0026#039;s OPI homed in on the former trend with an endcap display highlighting natural-origin and vegan SKUs, while L’Oreal tapped into the latter trend with a vibrant endcap display stocking Essie and Nyx polishes with an “amp up your color” call to action.Coty also focused on clean formulas, pairing nail brand Sally Hansen with beauty brand CoverGirl to gain secondary merchandising space across a number of retailers. At Walmart, the sister brands tied in to the April 22 observance of Earth Day for an endcap display depicting a tree and touting CoverGirl’s unspecified donation to EarthDay.org under messaging proclaiming “the beauty of green.” The two brands were also cross-merchandised on an endcap display at Meijer, with each touting its clean attributes.Walmart recently also gave a nationally available collaboration between Sally Hansen and Peeps a presence in Action Alley. A half-pallet display depicting giant Peeps invited shoppers to “express your Peepsonality” with the limited-edition, Peeps-inspired collection of Insta-Dri nail polishes.In addition to seasonal drivers, nail products also have gained share at retail thanks to the rise in popularity of packaged press-on nails, which proliferated across social media as nail salons shut down during the COVID-19 pandemic. As reported by Digiday Media\u0026#039;s Glossy, affordability, convenience and social media cycles are all factors contributing to the continued demand for press-on nails, and retailers are responding by giving the products a more visible presence in the aisles. Walgreens, for example, is stocking new Kiss Products\u0026#039; ImPress color press-on manicure SKUs on a custom, rounded corner unit.Meanwhile, Target is even bridging the gap between the salon and the store with its test of a robot that uses artificial intelligence and 3D technology to paint nails in the aisles. Click here to peruse additional beauty displays in the Image Vault.