01/27/2004
Coca-Cola, Masterfoods Chill Together
Coca-Cola continues its efforts to compete with PepsiCo's Power of One retail strategy this month by teaming with Masterfoods for an in-store coupon offer.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
