Technology

The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.

Speakers at NRF's Big Show raised early concerns about the limits of things like ROAS, pointing to a future where retail media measurement may need to evolve alongside more agentic forms of commerce.

The program currently offers two courses tailored to the Canadian market.

The nationwide rollout gives shoppers broader access to Kroger banners through third-party delivery platforms.

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.

The company explains its name change and embracing the use of AI agents.

Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

In this on-demand Retail Intel webinar, marketers from Ace Hardware, Dreyer's Grand Ice Cream and Spark Foundry explore the role of creative in delighting and engaging consumers.

The Canadian retailer's recent partnerships automate store operations, enhance marketing and connect digital and physical shopping experiences.

AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.

Industry analyst Kiri Masters breaks down the AI-led evolution of e-commerce and what CPGs can do to stay ahead.

The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail.