How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles. Newell Optimizes Product Detail Pages With AI Agent A new partnership will help improve accuracy for various search efforts, including SEO, AEO and GEO. Criteo Teams With OpenAI Advertising Pilot in ChatGPT The integration lets brands leverage Criteo's digital advertising platform as part of OpenAI’s ad pilot. Coty Expands AI Ecosystem, Adds Generative Asset Optimization The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation. Why Agentic AI Matters for In-Store Shopping At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase. Target Tests Roundel Ads Within ChatGPT Conversations The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms. Buffalo Games Enhances Product Data for AI-Driven Shopping The game and puzzle maker is working with Syndigo to optimize content for generative AI platforms like ChatGPT. Jivox Launches AI-Enabled Platform for Commerce Media Personalization Known as DaVinci Commerce, the solution will help brands and retail media networks through its agentic and generative AI capabilities. Boost Amazon SEO: 5 Ways to Get in Good With Cosmo and Rufus Small shifts can give PDPs a first-mover advantage L'Oreal Uses Google's AI Tools to Accelerate Marketing Content Creation L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more. 1 2 Next Last
