Wakefern Adopts Eagle Eye’s AI-Powered Loyalty Platform
Retailer-owned supermarket cooperative Wakefern Food Corp. has chosen SaaS and AI technology company Eagle Eye to accelerate its loyalty strategy and deliver AI-powered customer engagement initiatives. The program is expected to go live in mid-2026.
Wakefern will deploy Eagle Eye’s MACH-approved loyalty and personalization platform, transitioning from a POS-based approach to loyalty to a more flexible omnichannel solution designed to support long-term growth and scale with the co-op's business. Eagle Eye's platform will enable centralized loyalty management across all Wakefern banners through a single easy-to-use system, with no custom development or coding needed.
In collaboration with Eagle Eye, Wakefern's marketing teams can design, launch and optimize loyalty and personalization initiatives quickly while ensuring consistency and control across the entire retail network.
"We are very excited to partner with Wakefern and their members to help create a comprehensive loyalty engine that provides Wakefern with complete flexibility in offering personalized experiences that are right for their customers," said Jeff Baskin, chief revenue officer at London-based Eagle Eye. "Our solution not only applies proven AI functionality, but allows Wakefern to implement and, most importantly, scale very quickly."
In contrast to traditional POS-based loyalty solutions that are largely limited to the in-store experience, Eagle Eye’s platform can support a complete omnichannel customer journey. This enables Wakefern to provide personalized interactions and promotions to each customer across channels.
As part of the implementation, Wakefern will use Eagle Eye's AI-powered personalization capabilities to deliver real-time, fully personalized promotions and gamified challenges at scale, spurring incremental retail sales while unlocking more opportunities for supplier-funded engagement.
"Choosing Eagle Eye was an easy decision," said Wakefern Chief Sales Officer Darren Caudill. "Their technology is highly advanced, and their collaborative, consultative approach brings not only a strong platform, but also seasoned retail experts who have implemented successful loyalty programs around the world. They'll help us deliver a great customer experience while driving incremental sales and creating new opportunities for Wakefern to provide meaningful value to our CPG partners. It's a win-win for our entire ecosystem — especially our customers."
Keasbey, N.J.-based Wakefern Food Corp. is the nation’s largest retailer-owned cooperative. The company comprises member families that independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, Di Bruno Bros. and Morton Williams banners. Wakefern is No. 27 on The PG 100, Progressive Grocer’s 2025 list of the top food and consumables retailers in North America.
This article was originally published on P2PI sibling brand Progressive Grocer.
