Ad Automation / Optimization

Ferrero's Sarp Tunçay says retail media professionals can stay relevant by moving closer to business decisions and further from routine execution. 

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

Find out how the retailer will use Moloco's deep learning technology to set the digital endcap.