Field Report: How Pup-Peroni Brought Consumer-Driven, Exclusive Packaging to Walmart Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings. Why Loyalty Lives More on Packaging Than Apps Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard. Why On-Pack Planning Is More Than a Design Choice AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them. Inside BACi On Location: A New Summit for Solving BevAlc's Biggest Challenges The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more. The Connected Packaging Era: Why Brands Should Care Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard. Sponsored What Is a Clickable Paper Receipt? Engage loyalty app users by adding QR codes to receipts. P-O-P Spotlight: Interesting Uses of QR Codes We showcase a sampling of displays and signage leveraging QR codes at retail, including from Nestle Purina and Target.
