Chatbots / Virtual Assistants / AI Agents

'Magic Apron' now features localized store knowledge nationwide.

Instead of a glorified search tool, the agentic assistant is designed to hold something closer to a running conversation with shoppers about their food needs.

The retailer’s Safeway plugin in ChatGPT helps consumers find new products, reorder weekly lists and build their shopping carts.

Plus, Arsenault breaks down the operational challenges of fragmented networks, how to dismantle full-funnel roadblocks, and her marketing toolkit for the future.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

The company explains how it can add conversational context to product content for discoverability across AI models.

Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Learn how the AI assistant can access product price history, transcribe handwriting and make purchases on other sites.