Chatbots / Virtual Assistants / AI Agents

The integration lets brands leverage Criteo's digital advertising platform as part of OpenAI’s ad pilot.

Industry players leaned into real-time inventory technology and streamlined omnichannel partnerships to sharpen the in-store edge.

Loblaw is the first large Canadian retailer to offer products through Google's AI Mode and Gemini app.

The launch builds on the retailer's other AI efforts.

At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase.

Consumers can use the integration to curate shopping lists by need, occasion.

The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms.

Recommendation feature boosts AI shopping relevancy by up to 60%, Criteo says.

Newly added panels will explore top issues facing marketers, from organizational alignment and shopper behavior to the realities of agentic commerce, next week in Toronto.

As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth.