Marketing

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.

The brand has partnered with comedians Pete Davidson and Colin Jost to bring consumers a unique experiential activation.

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

The iced tea brand teamed with player Amanda Anisimova for tennis-inspired merchandise and an interactive fan experience.

The beauty retailer is targeting shoppers across age groups with dedicated displays, digital content and influencer marketing.

Marinucci, who also serves on P2PI's Advisory Council, brings extensive consumer goods experience to her new role.

The monthlong initiative will feature in-store activations and mini-festivals in four U.S. markets.

The global spirits giant turns localized shopper insights into smarter store calls, faster decision-making and increased field productivity.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.

The company has invested in marketing efforts across some of its most recognizable brands during the busy shopping season.