Trade Marketing

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

P2PI's retailer profiles are updated regularly with promotional activity, e-commerce developments, merchandising news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.

Download the full 46-page, member-exclusive proprietary research report to see how industry leaders are allocating budgets, keeping up with AI technologies and measuring success in retail media.

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

New packaging celebrates the brand's connection to the World Cup.

Learn how leading teams are running marketing with an end-to-end, GM-style mindset.

Nellson, trade marketing director, knows how strong teams and new processes can add real value to any business, and she thrives on the challenge of making that happen.