Marketing

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

The platform launch follows last year's brand refresh.

A member-exclusive report on Hy-Vee's strategy to drive value, center health and wellness, and maintain a local connection to its shoppers.

The Colgate-Palmolive brand offers a sensorial upgrade to brushing, explains how it’s different, and owns the storytelling.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

The brand’s inaugural “Biggest Fan” contest connects with consumers by offering prizes, exclusive merchandise and memorable experiences.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

The retailer explains how its kiosks easily unlock personalized offers, digital coupons and more.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

The refresh introduces a lime-first formulation, bolder packaging and a new campaign designed to attract younger consumers.

Danone USA's head of strategic insights, planning and connected commerce will explore how brands can align teams, capabilities and investments around the consumer.