Marketing

This session will explore how retailers are making health a strategic growth driver as GLP-1 adoption reshapes consumer behavior, merchandising and loyalty.

The manufacturer also is planning an Oreo relaunch in 2027.

An IAB-Grocery TV survey found that scale, measurement and cross-functional ownership remain barriers to greater investment. 

P2PI's retailer profiles are updated regularly with AI news, retail media developments, partnerships and more. Here is a sampling of recent profile additions. The changes are made biweekly.

Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines.

Retailer's chief digital officer detailed AI strategy at Groceryshop event.

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.

Omni-Impact update also adds four new ad channels to track.

This webinar will unpack each scenario using real-world case studies and explore what changes when you move from intuition to insight. Come for the frameworks. Stay for the war stories.

Built with LiveRamp, pioneering retail media solution is being piloted by PepsiCo.

The fifth annual awards program spotlights the next generation of leaders in commerce marketing.

The ad spot celebrates the retailer’s “100% Canadian” operations.