Category Marketing

Here are ways brands can adjust their strategy going into 2027, writes Blue Chip's Sonja Evans.

A report from Chicory and Mars United Commerce reveals why discretionary categories aren’t doomed — and how rethinking pack sizes and occasion-based marketing can keep treats in the basket.

Amazon is leveraging fresh grocery fulfillment, agentic AI and ultra-fast delivery to drive massive cross-category shopping and campaign performance.

From cross-category collaboration to connected commerce, the upcoming Path to Purchase Institute event will examine how brands and retailers are rethinking the shopper experience.

How do winning brands get recommended in AI search? This executive eBook explains what's changed for CPG brands and how to compete.

Recent research finds half of shoppers are avoiding products with front-of-package warnings.

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.

This webinar will unpack each scenario using real-world case studies and explore what changes when you move from intuition to insight. Come for the frameworks. Stay for the war stories.

The Path to Purchase Institute is proud to announce the winners of its 11th annual Women of Excellence Awards.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

The platform launch follows last year's brand refresh.