Category Marketing

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.

Beverage manufacturers are always chasing innovation, but that pursuit is more important than ever, according to Keurig Dr Pepper's second annual State of Beverages trend report.

Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters.

Big-box retailer launches two creator programs designed to turn inspiration into purchase.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

The members-only event in May blends strategy sessions with peer discussion and networking, featuring speakers from Harris Teeter, Gopuff and more.

The brand teams with the country music festival for the first time.

Discover how to scale a challenger brand and leverage AI-powered influencer marketing at P2PI’s fifth annual RMS in Chicago, June 2-4.