Marketing

The brand’s “Astoundingly Delicious Chicken” effort is at the center of national marketing, retail and experiential activations aimed at bringing more consumers into the category.

The Kentucky-based spirits supplier will use the platform to plan, order, track and measure POS activity across its portfolio of brands.

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere.

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

The tool is now available on Kroger Family of Companies' websites and apps.

We're keeping the nomination window for our fifth annual awards program open through Friday, Aug. 7.

Vista Grande's Russ Onish and Emily Higgins discuss why creative is the key to making in-store digital screens more effective.

The campaign combines the brand’s dermatologist-backed science with a consumer-first approach.