02/28/1994
The Big Chill: MGD Blizzard Display Re-creates TV Image
Advertising agencies develop a number of innovative and creative commercials that work well on television or in print. But often, that image can be difficult to translate into a point-of-purchase display, as Miller Brewing Co.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing