Best Buy Breaks Into Connected Fitness Category

Working out is getting more high-tech at Best Buy.Best Buy will sell a new collection of connected fitness products, many of which virtually connect users with trainers. The assortment includes such high-tech items as stationary spin bikes that offer virtual cycling classes and rowing machines that feature real-time classes live on the water from locations like Miami and Boston.The equipment, which is now available on the retailer’s web site, will be displayed in a new dedicated fitness space coming to more than 100 Best Buy stores by the end of the year. The retailer said the products are part of its commitment “to helping customers use technology to live better, healthier lives.”“We know there’s a growing intersection between fitness and technology, and no one knows tech like we do,” said Jason Bonfig, chief merchandising officer, Best Buy. “We’ve promised our customers we’ll help enrich their lives, including their health and wellness, by using technology. This is a great example of how we’re living up to that commitment.”Best Buy and Geek Squad will manage delivery and installation of the products.The fitness collection expands on Best Buy’s growing interest in health tech. Last summer, the company acquired GreatCall, which offers easy-to-use mobile products and customer care services to help older adults live more independently. Earlier this month, it acquired a senior remote monitoring company, Critical Signal Technologies.Best Buy’s fitness collection will include:• Flywheel Home Bike: An indoor cycling experience from Flywheel Sports with easy-to-follow metrics that brings live and on-demand classes from the country’s best instructors, hand-picked from their 42 studios nationwide right into the comfort of your home.• NormaTec PULSE 2.0 Recovery System: A dynamic compression recovery system trusted by more than 97% of professional sports teams and elite athletes. The patented Pulse technology increases blood circulation and reduces pain and soreness, helping athletes warm up and recover.• Hyperice: A suite of technology-driven recovery products including percussion devices and fitness rollers. All Hyperice technology will speed up muscle recovery and improve mobility.• Hydrow: A connected rowing machine that brings a real-life rowing experience to the living room. Includes real-time and on-demand classes from world-class athletes, live on the water, from actual serene locations like Miami and Boston.• NordicTrack: A selection of connected treadmills and studio cycles that help users stay motivated and achieve results with iFit, an interactive and personalized training system among a community of more than 1.3 million members.

Best Buy Breaks Into Connected Fitness Category

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