Top Retail Media Stories From March 2025
Costco, Ahold Delhaize, Instacart, P2PI and others shared retail media-related advancements, collaborations, other news and perspectives during the month.
The Path to Purchase Institute and a number of retailers, brands and other commerce marketing entities shared retail media-related advancements, collaborations, other news and research in March. Some of P2PI’s notable headlines included:
- P2PI Announces 2025 Retail Media Award Winners: Through our third annual program, we're proud to reveal the top 25 commerce marketers pioneering retail media.
- Costco Builds On Offsite Retail Media Momentum: Building on its first offsite retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners.
- Ahold Delhaize USA Ties Digital Incentives to In-Store Advertising: A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.
- Dunnhumby Debuts AI-Fueled Retail Media Solution for Retailers, Brands: The data science company reveals a partner and additional features to its retail media platform.
- Retail Media That Delivers: Snapshots From Retail Media Summit Canada 2025: This year's event provided attendees with diverse perspectives on advancing their retail media journeys.
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- Western Union to Build Retail Media Network With Vistar Media: The agreement involves monetizing over 2,200 digital-out-of-home screens of the financial services company.
- Sour Patch Kids Campaign at Albertsons Preps Gen Z for Work: The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.
- Pentaleap, Vantage Partner to Modernize Retail Media Networks: See how the two companies are combining capabilities to offer retailers a flexible alternative to traditional retail media solutions.
- Instacart Expands Retail Media Reach with Hy-Vee Partnership, Caper Cart Ads: As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.
- StackAdapt, Zitcha Partner to Expand Retail Media Access for Brands: See how the collaboration particularly addresses technical barriers mid-market companies face.
- Q&A: Mars Marketing VP David Jacobs Talks Omnichannel Approach: See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more.
