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P2PI Announces 2025 Retail Media Award Winners

RMS awards 2025

After combing through a plethora of nominations, the Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our third annual Retail Media Awards program.

The program recognizes innovative leaders across brands, retailers, agencies and solutions providers who are effectively leveraging or helping others leverage retail media for successful digital and omnichannel campaigns.

Winners will be recognized at an awards ceremony and cocktail celebration on Wednesday, May 7, during P2PI's Retail Media Summit, which takes place May 6-8 in Rosemont, Illinois. They also will be profiled on P2PI.com. (See a list of our 2024 winners.)

The 2025 Retail Media Awards honorees are:

Michael Altier 
Senior Partner Manager, Walmart Connect
Walmart

Vai Anand 
Senior Director, Decision Science & Analytics 
Dollar General

John Andrysiak 
Director, Retail Media 
Harvest Group

Sarah Bruischat 
Senior Manager, Meijer Media Strategy & Operations 
Meijer

Tammy Brumfield 
Vice President, Commerce Media — Customer Excellence
Advantage Unified Commerce

Jennifer Bryce 
Head of Retail Media Investment & Partnerships — U.S. 
Unilever

Courtney Donahue 
Senior Omni Activation Manager
Danone North America

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Roger Dunn 
Global Retail Media Lead
Diageo

Matt Elsley 
CEO & Co-Founder
Qsic

Elizabeth Perryman
Head of Marketing and Partner Experience
Albertsons Media Collective

Toby Espinosa 
Vice President of Ads 
DoorDash

George Forge 
SVP - Technology & Product Development 
Quad

Nicco Gloazzo 
Senior Director of Media and Omnichannel 
Kettle & Fire

Nick Hamilton 
Senior Vice President, Kroger Precision Marketing and Commercial Technology 
Kroger Precision Marketing/84.51°

Mary Kate Huffman 
Director, Integrated Media Planning & Commerce 
Blue Chip

Kathryn Mazza 
Senior Vice President, Chief Marketing Officer; President, RedMedia
Hy-Vee

Molly McFarland 
Chief Revenue Officer & Co-Founder 
AdAdapted

Shawn McGahee 
Head of Retail Media 
Google

Gretchen Reisner 
Director, Client Insights & Strategy
CVS Media Exchange 

Joshua Rosen 
Director, Connected Commerce
Church & Dwight

Adam Stave 
Founder & CEO
Swish Brand Experiences

Kimberly Sugden 
Senior Marketing Manager 
PepsiCo

Rachel Thomas 
Senior Director of Media Solutions 
Competitive Edge Media & Management

Shock Torem 
Senior Vice President, Media Solutions 
Vestcom

Katie Vogt 
Head of Ad Sales & Client Success, Walgreens Advertising Group
Walgreens

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