7-Eleven's Chief Marketer & Marketing VP to Keynote at Retail Media Summit
Two top marketing executives from 7-Eleven will give a keynote address at the Path to Purchase Institute’s Retail Media Summit in Rosemont, Illinois, May 6-8.
Marissa Jarratt, EVP, Chief Marketing and Sustainability Officer, and Mario Mijares, VP, Marketing, Loyalty and Monetization Platforms, will kick off the final day of RMS exploring the history and evolution of the convenience channel and how it illustrates shifting consumer needs. Patrycja Malinowska, P2PI's Director of Retail, will moderate.
The keynote will dive into the current challenges facing the industry, including the rise of remote work and the economics brought on by inflation, and how 7-Eleven is evolving to stay ahead of the shifting landscape.
Topics that will be covered include:
- How 7-Eleven has seen shopper behavior shift and what the retailer has in store for engaging with consumers.
- The role retail media, loyalty programs and new technologies play in the omnichannel shopper journey.
- Trends that are transforming immediate consumption shopping and redefining the future of retail.
About the Speakers
Jarratt joined 7-Eleven as SVP and CMO in 2019. Prior to that, she held multiple senior leadership positions at PepsiCo and Dean Foods.
At 7-Eleven, she leads the marketing, media and creative strategy, loyalty programs and data monetization, and corporate communications. She is also responsible for the company’s sustainability agenda to accelerate 7-Eleven’s leadership in the area.
Mijares joined 7-Eleven in 2020 with more than 20 years of experience in retail and consulting with top brands across the U.S., U.K., France, Canada, Mexico and Australia.
He heads the teams responsible for customer research and analytics, loyalty programs, in-store and shopper marketing and monetization platforms. Over the last two years, his team has created several products, including the Brainfreeze Collective and Gulp Media Network, to help CPGs better understand and market to the immediate consumption consumer.
About RMS
Retail Media Summit is the leading event for retail media, drawing more than 700 attendees for insightful presentations, reviewing strategies and unmatched networking opportunities. The event has sold out every year since it was launched in 2022.
More speakers will be announced in the coming weeks.
