Top Retail Media Stories From February 2025
P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.
The Path to Purchase Institute and a number of retailers, brands and other commerce marketing entities shared retail media-related advancements, collaborations and other news and research in February. Some of P2PI’s notable headlines included:
- Trends 2025: Retailer Media Network Ratings & Insights: Part one of P2PI's annual Trends survey examines and rates RMNs, explores the biggest challenges facing CPG marketers, which tactics they're favoring, how investments are evolving and more. Explore our visual report now.
- The State of Retail Media: Tactics, Strategies & New Players: From defining incrementality and data clean room usage to exploring new partnerships with non-retailer media networks, P2PI and Skai’s latest proprietary research will either validate or make you rethink your current notions of the landscape.
- Canadian Shopper Survey: Retail Media Perceptions, Engagement: P2PI picks the brains of 1,000 Canadian shoppers to understand how retail media touches them and is received along the path to purchase.
- How Molson Coors, Mars, WK Kellogg Activate Full-Funnel Retail Media: Brand leaders share their strategies during a panel discussion at Retail Media Summit Canada.
- Meijer Media Adds Pinterest, CTV Ads: See the retailer's new digital advertising placements and integrations designed to support product discovery.
- Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030: The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.
- Dollar General Leans Into Experiential Sampling for Retail Media: The Recess experiential marketing platform will use retailer- and audience-targeting technology to expand reach through DG’s media network.
- Inside Prestige Beauty Brand Laura Mercier’s Amazon Launch: Explore the brand's Amazon Premium Beauty Store and how it's incorporating the Buy with Prime feature on its own DTC website.
- Target Showcases Laura Polko Products In-Store, Online: The celebrity hairstylist launched a line of haircare products exclusively at Target in late December.
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- Giant Eagle Ramps Up In-Store Retailer Media Through Grocery TV Partnership: The regional grocer is set to launch digital advertising at nearly 200 supermarkets.
- CoolerX Unveils Mobile Wallet Marketing Spin-Off Venture: The new entity has debuted a new retail media and merchandising touchpoint.
- SmartCommerce, Pathformance Partner on Campaign Performance Solution: Learn about the companies’ integration formed to help CPGs improve their commerce media efforts in real-time.
- Swish, Upshop Partner on Targeted Sampling Solution: The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.
- Qsic Hires Industry Leader Marc Walkin to Head Marketing: The new VP of marketing strategy joins Qsic as the in-store audio provider looks to expand its global presence.
Member Exclusives:
- Commerce in Canada: Trends to Watch and In-Store Inspiration: P2PI's roundup looks at the previous quarter's standout in-store activations and top news stories relevant to the Canadian commerce marketing community, along with proprietary shopper research factoids and an introduction to a Canadian member company.
- P2PI, Skai 'The State of Retail Media' Reports: Brand Perspective & Retailer Perspective: Enjoyed reading this year's State of Retail Media Report? Members can take a deeper dive on the findings with exclusive access to the full reports.
- Canadian Shopper Engagement With Retail Media: P2PI's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.
