Research Topic

Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.

P2PI teamed with Skai to produce a report benchmarking retail media’s meteoric rise and offering statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs.

From CPG brands juggling 10+ retailer media networks, to retail media budget allocations and future investments, we share results from our annual Trends Report. Members have an exclusive opportunity to begin reviewing the data.

Offline marketing doesn’t have to be a dark funnel. This research report from Recess shares where your retail shoppers “hang out” in real life. See how you can leverage shopper data around these in-real-life behaviors to build more robust offline marketing programs — ultimately driving more sales both in-store and online.

As consumers weigh their purchases more carefully, creating a winning shopping experience is more important than ever. But what, exactly, does a winning shopping experience look like in the year ahead? And how can brands and retailers achieve it with ever-tightening budgets? This year’s Shopper Experience Index from Bazaarvoice has the answers.

Ideal candidates for P2PI's 40 Under 40 Awards are young, accomplished professionals in omnichannel marketing. Nominate a colleague or peer by Feb. 2.

In partnership with the Path to Purchase Institute, Skai will also exclusively unveil insights from its annual “State of Retail Media” study in a two-hour session on Jan. 10.

Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network.

The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases.

New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.

Retailer and CPG brand panelists discuss their biggest wins with consumers and lessons learned in 2023 and predictions and emerging solutions for the year ahead.

Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.