Safeway Rallies Around Multiple Causes

Safeway this month has been using a home-page leaderboard ad to trumpet the success of a checkout donation program conducted this spring. The ad boasts of the $10.4 million the supermarket operator raised in April to benefit Easter Seals, Special Olympics and other nonprofit organizations that assist people with disabilities.The fundraiser, which kicked off with an event at Safeway’s Alameda, CA, store, is one of two annual campaigns the company holds to support organizations that focus on the specific needs of people with disabilities. Over the years, the company has raised nearly $130 million for related causes.Also in April, Safeway partnered for the second year with nonprofit Rebuilding Together, which makes facility modifications for people with disabilities, to fund home and senior-center remodels in 10 cities, including Denver, Chicago, Phoenix, Seattle, Dallas and San Diego. Safeway employees contributed hundreds of volunteer hours to complete the work, which included adding wheelchair ramps, widening doorways, and installing grab bars and handrails, according to a media release.“Assisting people with special needs of all kinds has long been a Safeway priority,” executive vice president and Safeway Foundation chair Larree Renda said. “As a company that proudly employs thousands of people with disabilities, Safeway directly benefits form the work of these organizations and is committed to contributing to their success and increasing their outreach.”The company in March received the 2011 "Freeman Philanthropic Services Award for Outsanding Cooperation” from the Association of Fundraising Professionals. The award honors companies that commit to important causes through financial support and advocacy, as well as by motivating others to take on leadership roles in their communities.

Safeway Rallies Around Multiple Causes

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