Publix Trims Stores with Holiday Displays

Publix deployed a variety of P-O-P materials to deliver coupons and showcase prepared foods, gift cards and pet products during the holiday season.Standees positioned in store lobbies beginning in November carried free "All the Trimmings" booklets delivering about $43 in "valuable coupons" valid through Dec. 31, 2012. Participating brands supplying coupons included PepsiCo's Sabra and Stacy's, Campbell Soup Co.'s Pepperidge Farm and the flagships of King's Hawaiian Bakery, Clorox Co. and Seattle's Best Coffee. Some of the coupons offered free private label products, such as store-brand eggs with purchase of two SKUs of Sargento Foods shredded cheese.Meanwhile, "Holiday Event Planning Center" displays dispensed information about prepared foods options. Supporting signs emphasized the convenience of catering with a "Plan your menu. Place your order. Pick it up here — and start celebrating" message.The bakery department's offerings were further highlighted through stanchion signs positioned next to racks of baked goods that used a "Yum for the Holidays" message to plug platters and deliver coupons via tearpads. Shelf talkers also promoted platters with an "Invite Great Taste" message.Elsewhere, tree-shaped floorstands merchandised gift cards as the "Perfect Present." Outdoor stanchion signs supported.In the pet aisle, violators and dump bins merchandising items such as rawhide chews reminded shoppers not to forget their four-legged friends during the season. Shelf talkers in other departments carried a simple "Joy" message.Shelf talkers in the greeting card aisle carried tearpads of coupons awarding BOGOs on SKUs from Hallmark Cards' Expressions from Hallmark line.Cause activity also gained seasonal attention. Floorstands communicating the retailer's "Food for Sharing" effort (see "Publix Goes on Facebook …" in Related Articles) carried free reusable shopping bags "as a thank you" to shoppers who made donations at checkout.

Publix Trims Stores with Holiday Displays

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