Pathmark Serves Free Ham for the Holidays

A&P's Pathmark offered a free private-label or Hormel ham to shoppers who purchased $40 in Kraft products with a loyalty card from Dec. 4-17. Vouchers were printed on receipts and redeemable from Dec. 11-24. Shoppers could opt to receive a $10 discount on Nestlé's Stouffer's frozen lasagna or any item from the meat department. Circular features supported. The chain, along with A&P, offered a similar promotion for Thanksgiving. (See "A&P Talks Turkey Two Ways" in Related Articles.)Pathmark last month solicited choirs to audition for its "10th Annual Gospel Choir" competition, which will be held Feb. 27 in New York. Entrants submitted forms online or by mail, along with a taped performance or link to a YouTube video by Dec. 31. The contest awards a total of $15,000 in cash prizes to six choirs.In recent circular activity, A&P offered: $5 off a $20 loyalty card purchase of select SKUs from ConAgra brands including Healthy Choice, Chef Boyardee, Egg Beaters and Marie Callender's from Jan. 22-28. five free Olympic Winter Games pins by mail with the $25 purchase of select Procter & Gamble products including Crest, Cascade, Tampax, Tide and Charmin from Jan. 22-28 as a tie-in to the manufacturer's brandSaver FSI program. (See "P&G brandSaver Solutions: January 2010" in Related Articles.) $10 off a future receipt with a $30 loyalty card purchase of select P&G products including Cascade, Dawn and Swiffer from Jan. 1-7 as part of an earlier brandSaver tie-in. (See "P&G brandSaver: Dec. 27, 2009" in Related Articles.) $2 off America's Choice private-label eggs with purchase of two SKUs from Jones Dairy Farm's Jones All Natural breakfast sausage.Recent circular activity at Pathmark included offers for: $6 in instant savings with purchase of four General Mills cereals using a loyalty card from Jan. 22-28. a free $10 Visa gift card with purchase of $25 in select P&G products including Cheer, Gain, Downy and Swiffer using a loyalty card from Jan. 22-28. $10 off a future receipt with purchase of $30 on select P&G products such as Tide, Charmin and Bounty. $9 off a future related purchase to members of its Pet Club loyalty program for every $100 spent on eligible products. The ongoing program identifies participating products with shelf tags. $10 off a future $50 receipt with every $100 purchase of eligible baby products through its Baby Club. free groceries through the Pathmark Rewards Online Mall, which returns an average 3% from purchases made by loyalty cardholders shopping at online retail partners including Macy's, Staples, Best Buy and Barnes & Noble. Cardholders receive rewards certificates redeemable at Pathmark.Simultaneous activity at both chains included: promotion of the "Live Better" loyalty program, which offers 10% discounts on prescriptions for pets, senior citizens and children; 15% savings on America's Choice fruits and vegetables; and 25% off private-label healthcare products with an annual $9.99 membership. a coupon for a free generic prescription (worth up to $9.99) with a new or transferred prescription through the "Live Better" program.

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