MAC Cosmetics

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.

Meet the 25 marketers who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens.

WHP Global has signed a long-term license agreement to open 30 new branded experiences inside WHSmith stores this summer.

Saks Media Network comes three years after Hudson Bay Company split Saks Fifth Avenue brick-and-mortar and e-commerce offerings into two separate companies.

Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.

Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.

The store-within-a-store concept spans 1,245 square feet within a Macy’s flagship and stocks thousands of confections, novelty products and candy-themed gifts.