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Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

Target partnered with 11 petfluencers to launch its first collection for pets and pet lovers on Sept. 21.

The actor, author and influencer launched a collection of kitchen products, snacks and gifts exclusively at Target on Sept. 29.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti.

Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The professional boxer and social media influencer launched W, a personal care brand for men, exclusively at Walmart in June.

Through its partnership with the Aston Martin Aramco Formula One team, Lego team brought a 564-piece set to Walmart in June.