Tim Binder
ARTICLES BY THIS AUTHOR
- 4/20/2025
Coca-Cola, Walgreens and Mom: Retail Media Promotion That Worked
Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring. - 4/6/2025
Walking the Store Like a P2PI Editor
Executive Editor Tim Binder shares his observations about brands getting long-term/permanent displays at an Albertsons Cos. banner and elsewhere. - 3/16/2025
In-Store Content Coming Your Way
This year the Path to Purchase Institute is emphasizing the store environment and in-store marketing — to match the times — writes Executive Editor Tim Binder. - 3/12/2025
P-O-P Showcase: Best-in-Class Activations
Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments. - 2/9/2025
What a (Retail Media) Week That Was
The week of Feb. 3 is one that we'll talk about with pride, as months of hard work came to fruition with the release of two retail media research reports. - 1/15/2025
P2PI’s Outlook, Editorially Speaking
Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025. - 11/13/2024
P2PI LIVE Keynote: In-Store Retail Media Is All That
Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future. - 11/12/2024
P2PI LIVE Keynote Examines Trends in Consumer Behavior
The Harris Poll examined the disconnect between where consumers are in terms of what they are feeling, how that translates to perceptions of brands, and how all of that sits in the broader cultural, political and societal context. - 10/7/2024
P-O-P Showcase (September/October 2024)
Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond. - 6/26/2024
Retail Media Summit: Day 2 Keynote Centers on AI
At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building.
