Tim Binder

Executive Editor
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Tim Binder is Executive Editor of the Path to Purchase Institute's magazine. He's been with P2PI and covering the consumer goods industry since 2009.

ARTICLES BY THIS AUTHOR

11/09/2023

MasterChef Learnings and Omnichannel Strategies at P2PI LIVE

Influencer and “MasterChef” finalist Jennifer Maune put on a cooking demonstration during the day two keynote address at P2PI LIVE & Expo.
11/08/2023

Talking Re-Enchantment at P2PI LIVE

During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”
10/10/2023

P-O-P Showcase

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.
10/10/2023

P2PI LIVE & Expo Sneak Peek

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.
06/29/2023

Retail Media Summit Keynote: Disrupting the Buyer-Supplier Relationship

During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.
06/28/2023

Retail Media Summit Keynote: 'How to Win'

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.
06/06/2023

Retail Media Summit Sneak Peek

Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.
05/17/2023

Future Forward: Amplifying Consumer Experiences

During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.
05/16/2023

Future Forward: Understanding the Current 'Vibe Shift'

The Path to Purchase Institute’s Future Forward conference kicked off with a morning keynote address that focused on trends — more specifically, the “vibe shift” the presenter says we’re currently going through.
03/16/2023

Q&A: The Circular Evolution

We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.