Tim Binder

Executive Editor
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Tim Binder is Executive Editor of the Path to Purchase Institute's magazine. He's been with P2PI and covering the consumer goods industry since 2009.



MasterChef Learnings and Omnichannel Strategies at P2PI LIVE

Influencer and “MasterChef” finalist Jennifer Maune put on a cooking demonstration during the day two keynote address at P2PI LIVE & Expo.

Talking Re-Enchantment at P2PI LIVE

During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”

P-O-P Showcase

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

P2PI LIVE & Expo Sneak Peek

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

Retail Media Summit Keynote: Disrupting the Buyer-Supplier Relationship

During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.

Retail Media Summit Keynote: 'How to Win'

During her opening keynote address, Allume Group's Andrea Leigh described how retail media is a complicated space but can yield incredible advantages.

Retail Media Summit Sneak Peek

Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.

Future Forward: Amplifying Consumer Experiences

During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.

Future Forward: Understanding the Current 'Vibe Shift'

The Path to Purchase Institute’s Future Forward conference kicked off with a morning keynote address that focused on trends — more specifically, the “vibe shift” the presenter says we’re currently going through.

Q&A: The Circular Evolution

We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.