ARTICLES BY THIS AUTHOR
Retail Media Summit Sneak Peek
Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.
Future Forward: Amplifying Consumer Experiences
During his Future Forward keynote, Ari Peralta said we’ve entered a new era of sensory design, where retailers use new multisensory integration strategies to engage, distract, extend and comfort their customers.
Future Forward: Understanding the Current 'Vibe Shift'
The Path to Purchase Institute’s Future Forward conference kicked off with a morning keynote address that focused on trends — more specifically, the “vibe shift” the presenter says we’re currently going through.
Q&A: The Circular Evolution
We recently caught up with Ben Flaccus, managing director, retail & CPG commerce, Undertone, to discuss the evolution of circulars and how many retailers still haven’t made the full transition to digital circulars.
Path to Purchase Trends 2023: Challenges and Opportunities
Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.
P2PI LIVE: Sound Bites from a Cannabis Retailer
Cresco Labs’ Cory Rothschild shares the origin of the company’s cannabis brands and retail business, as well as how they’re expanding their customer base and driving innovation at retail.
P2PI LIVE: General Mills Evolves Digitally
CPG's loyalty & rewards leader details how promotions mix has shifted toward digital.
P2PI LIVE Keynote Dives into Kroger E-Commerce
Retailer's vice president of e-commerce discusses customer experience from an e-commerce perspective.
Shopper Engagement with Retail Media
Our proprietary research allows you to dig into retail media from the shopper’s viewpoint.
Q&A: The Online Shopping Journey
NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.