Tim Binder
ARTICLES BY THIS AUTHOR
- 11/13/2024
P2PI LIVE Keynote: In-Store Retail Media Is All That
Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future. - 11/12/2024
P2PI LIVE Keynote Examines Trends in Consumer Behavior
The Harris Poll examined the disconnect between where consumers are in terms of what they are feeling, how that translates to perceptions of brands, and how all of that sits in the broader cultural, political and societal context. - 10/7/2024
P-O-P Showcase (September/October 2024)
Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond. - 6/26/2024
Retail Media Summit: Day 2 Keynote Centers on AI
At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building. - 6/26/2024
Retail Media Summit: Hy-Vee’s Hendrix Talks the Evolution of Commerce Marketing
The retailer's chief marketing officer took the stage as the opening keynote at the Path to Purchase Institute event in Chicago. - 4/8/2024
Special Report: Path to Purchase Trends 2024, Part 2
The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more. - 4/8/2024
P-O-P Showcase
Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons. - 11/8/2023
MasterChef Learnings and Omnichannel Strategies at P2PI LIVE
Influencer and “MasterChef” finalist Jennifer Maune put on a cooking demonstration during the day two keynote address at P2PI LIVE & Expo. - 11/7/2023
Talking Re-Enchantment at P2PI LIVE
During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.” - 10/9/2023
P-O-P Showcase
Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.
