ARTICLES BY THIS AUTHOR
- 10/7/2024
P-O-P Showcase (September/October 2024)
Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond. - 6/26/2024
Retail Media Summit: Day 2 Keynote Centers on AI
At the Path to Purchase Institute event in Chicago, Mitch Duckler explained how AI is transforming the nature of marketing and brand-building. - 6/26/2024
Retail Media Summit: Hy-Vee’s Hendrix Talks the Evolution of Commerce Marketing
The retailer's chief marketing officer took the stage as the opening keynote at the Path to Purchase Institute event in Chicago. - 4/8/2024
Special Report: Path to Purchase Trends 2024, Part 2
The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more. - 4/8/2024
P-O-P Showcase
Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons. - 11/8/2023
MasterChef Learnings and Omnichannel Strategies at P2PI LIVE
Influencer and “MasterChef” finalist Jennifer Maune put on a cooking demonstration during the day two keynote address at P2PI LIVE & Expo. - 11/7/2023
Talking Re-Enchantment at P2PI LIVE
During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.” - 10/9/2023
P-O-P Showcase
Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe. - 10/9/2023
P2PI LIVE & Expo Sneak Peek
Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis. - 6/28/2023
Retail Media Summit Keynote: Disrupting the Buyer-Supplier Relationship
During his keynote address, Colin Lewis showed how both brands and retailers can navigate their way into a world that benefits both parties, rather than continue their often-adversarial relationships.